Our Website Consulting Strategy will improve Your Online Presence, which can consistently bring you more business, no matter your industry. Here’s how we do it.
Your website is only as successful as the planning behind it. Our expert web consultant will detect everything we need to know about your customers, your business, & your competition. We do a lot of analysis in between, too.
We then turn all of that statistics and data into a strategic customized plan, with one objective — to connect your customers to your business in the most relevant way possible.
This plan includes suggestions for improvement, how to attract your targeted your audience to your website, and specific content recommendations designed to convince your identified audience to take action with you and do the conversion once they’re there.
Strategy & Consulting
Planning is the establishment of online achievement for overall aim.
We have confidence in making quantifiable outcomes that help you to develop your business and work with you to make an arrangement that lines up with your objectives. Our strategy and consulting services are the initial phases in deciding your promoting plan and determining your marketing plan.
Research and Analysis
Web Design and User Experience
(UX) is the way to driving transformations and client faithfulness and loyalty on your website. BIG Equation builds up positive online encounters for your business with our ability in research, structure, advancement, and development. We test, streamline and fully optimize your website to take out client dissatisfaction and maximize conversions.
We perform a customer analysis in order to address issues, improve your ROI and improve site functionality, followed by our technical process. We create wireframes, sitemaps, and blueprint,mockups that optimize flow & test for potential errors that would stop a user from converting. We execute & test your UX website design in order to continuously improve results.
Crafting Your Strategy
Management and Measurement
We Provide a depth of experience in creating customized & targeted digital & online marketing campaigns that produce results. We work with you to generate important leads & retain customers through successful campaign management & measurement.
Combining insights and Consultant expertise, BIG Equation is able to help you establish an effective Online and digital marketing strategy that achieves your objectives & goals & improves your bottom line.
Our Strategy & Consulting Process
Strategy is the foundation of online success.
We start our process by examining exactly where you are right now. We’ll pop your hood, and take a close look at what’s working on your current site, and what isn’t.Our experts use Analytics to find everything from which pages are visited, how long people stay, what site they’re coming from, and more.
This research lets us address what isn’t working and boost what is. Analytics are the secret to improving your site, and they are at the heart of everything we do.
Customer Persona Creation
You know that your website has to speak directly to your best customers or clients. But that can only occur when we know completely who they are. That’s why we work with you to know the people you most love doing business with. We give them names & differentiate according to the audience.
And just like the users, they’re based on, personas they have true needs. We’ll get to the heart of their biggest complaint, & what they need to know or believe in order to win them over.
We design your website to meet the needs of your users takes the guesswork right out of your website, making your objectives and goals that much more in reach.
Sales Funnel Design
What are all the different touch points your prospects go through on the way to becoming a customer?
You start with a lot of potential customers who may have heard of your product or service. A smaller part of that group may want to learn more, and a smaller part of that group may actually contact you. As the process goes on, you’re talking to fewer people who are more interested, until you end up with the chosen few who actually become customers.
We can increase that number by addressing their needs at each unique stage, and delivering the exact right message at the precise right moment.
We’ll research your company, your customers and your competition to create the most streamlined process to funnel your customers through all stages to the finish line.
Digital or Online Marketing Blueprint
After we get to know where your customers hang out online, and what motivates their choices, we can devise an airtight plan to go out and find them — and drive them right to your website.
We’ll research for your best options, and let you know your most productive, and most effective path to success. In some cases, that might mean a SEO or search engine optimization campaign. In other cases, we might recommend reasonably paid advertising. It all depends on where your customers are in the buyer’s journey, and where we can find the biggest bang for your advertising buck.
Website Architecture Strategy
You may have an idea about what pages your website needs to include, or maybe you don’t. In either case, we will do a lot of research on our end to discover what pages you will need to make your online presence as strong as possible.
We’ll identify all powerful and high-level pages that will be most critical to converting more of your potential customers into paying customers.
CRO or Conversion Rate Optimization
A site’s success isn’t measured in traffic. It’s measured in conversions.
We focus on two major areas to improve conversion rates: the science of usability and the psychology of persuasion.
We’ll help you define every critical element that will most effectively compel your visitors to take action with you.
- Communicating benefits, not just features.
- Overcoming goals and objections.
- Providing social proof and evidence.
- Instilling a sense of urgency.
Then, we’ll make it as super easy and smoothless as possible for them to take action, using tried and true usability best practices.
What do your buyers need to know, hear or believe before they’ll be convinced to give you their business? We will identify their biggest objections, and create a content strategy that will knock each of them down, one by one — winning them over as a result.
One of our expert writers will handle the copy on your most important pages, using sound marketing principles, while writing in your brand’s unique voice.